Better Websites For Your Clients

The Key to Better Websites

One of the primary implications of a well-organized / good website, is to keep your visitors in the website. A website is definitely created for a purpose, unless intended for personal use, which is the minority. For example, a portfolio website would want to be visited and it’s content viewed. For companies and internet businesses, your website certainly aims to provide product information, to make sales, or somewhat similar. However, most individuals undoubtly prefer visually captivating designs, so on and so forth. It is undeniable that this causes no harm, but one must put himself/herself in other people’s shoes, as to understand how a visitor to the website might think, do and react.

1 ) Navigation

As I said, a web designer has to learn how to think the way your visitors think.

Situation A : Website with good navigation ( 2-3 hyperlinks to target page ), well planned in terms of placement, and design.

Situation B : Website with poor navigation ( takes forever for the visitor to reach his/her target page ), hard-to-read navigation fonts and poor placement of the navigation buttons/bar.

In Situation A, a visitor will always want to be able to access his/her target page. For example, the individual comes across your website, and is interested in the product sold, but wants to find more information. He/she finds the navigation with no trouble, and enters the particular product information page.

As for Situation B, a visitor stumbles into the website, and would also like to find out more information about the product. Unfortunately, due to bad placement and fanciful font-types, the visitor takes forever, or even fails to find the navigation bar. Even when he/she does so, links to the product information are nowhere to be found, (example : home > about > products > product image > etc…[a few more clicks] > product information ).

Analysis : In both situations, wouldn’t a website with characteristics similar to the Situation A be more rewarding ergo better?

Design

Design. To put the wonders of a good design into perspective, imagine a when we are purchasing a T-Shirt. First of all, what do we look at? The design of the T-Shirt, of course. Well most people do, other than the material factor. But let’s assume the all other factors are constant, wouldn’t the design or looks, become the key aspect then?

2 ) Design

Putting oneself in another individual’s shoes, as usual. Here are another two situations.

Situation A : A website with good design and breathtaking graphics. (Good color schemes with matching theme), pictures. (Optimum resolutions and relevant) and proper fonts and word sizes.

Situation B : A website inversely equipped with hideous graphics and pictures in terms of resolution, quality and relevancy. (Red pictures with a bright green background) Fonts used were not matching albeit too fanciful. (Too small, artsy font-types)

Situation A, visitors that enter the website are immediately awestruck by the design and artwork. The well placed pictures and designs will somewhat symbolizes the positive nature of the company/website. As we know, most people DO judge by impression.

As for Situation B, the shabby environment due to severe lack of creativity and badly taken pictures wouldn’t exactly help in attracting visitors. Fonts that were hard to be read, let alone comprehended, and mismatching themes in terms of color, isn’t exactly welcoming, is it?

Analysis: Now, the main idea here is to always plan your websites, try to get other individuals for feedback and perspectives. Each mindset might differ, but at least you will get room for improvement. Don’t get me wrong, even a plain website with proper design would generate plenty of positive implications, but the key idea here is to at least maintain an impressionable website.

Important Tips for a Better Site Design

If you want to sell your product or service on the Internet you have to capture a visitor’s attention. If a potential customer comes to your website and does not like what they see is very easy for them to click the back button and visit one of your competitors. There’s a lot that goes into a successful business like having a great product, compelling sales copy, steady traffic to the site etc. but if you have those things in place you need to have a professional looking website to keep your visitors attention in this article is going to give you seven steps to a better looking website.

1. Keep it simple: Your website does not have to be full of special effects, animated graphics, and other bells and whistles to try to impress your visitors. You want your website to look good but you also want your visitors to read your sales message and not be distracted by overdoing it on things that can distract visitors from the message you’re trying to get across.

2. Choose a color scheme: You want to avoid using clashing colors that are unpleasing to the eye. You also want to make sure that your text is easy to read so you want to avoid putting white text on a white background or dark text on a dark background. If your text is difficult to read and hard on the eye your visitors will not stay on your page very long.

3. Keep the text on your site to approximately 600 pixels or less in width: many screens are still 800×600 pixels and you don’t want a website visitor to have to scroll sideways to read your text. Scrolling back and forth is annoying and if you annoy your visitors they will move on to someone else’s website. Keeping the text with less than 600 pixels also makes it easy for a reader to find the next line after reading the previous one.

4. Use professional looking graphics: The graphics you have on your site will send a message to your visitors. If you have professional looking graphics that people viewing your site will be more inclined to believe that you’re also selling a professional quality product or service. By the same token if you have poorly designed, amateurish looking graphics on your site people will have serious doubts about the quality of the product or offering.

5. Use fast loading images: In addition to having professional looking images you want to have fast loading images. Compress your image files enough so that the image still looks good but does not take very long to load. People on the Internet are inpatient and will not wait long for an image to load.

6. Keep your opt in box above the fold: If you are building an e-mail list, and you should be, you’ll want to have the opt in box in a prominent location where your visitors will be sure to see it. “Above the fold” refers to stories in the newspaper that are visible when the newspaper is at the newsstand. These are the stories that people see without even having to touch the paper. By the same token your opt in box being “above the fold” simply means that it is clearly visible as soon as your page loads without the need for your visitor to scroll down.

7. Use a spellchecker: This tip should be an obvious one but always make sure you check the spelling of your copy before uploading your website. Obvious spelling mistakes will take away from your credibility and give people less confidence in the quality of the product or service that you’re offering.

Trying to create a professional looking website that grabs a visitor’s attention can seem overwhelming but following these tips will help make the task a lot easier. The design does not have to be complicated. A simple site can do a great job of getting your message across and selling your products. Use a pleasing color scheme, professional looking graphics that load quickly, keep the text easy to read, and put that opt in box where people can see it and you’ll have a good looking site that gets results.

Photoshop Tutorials Pro

There are many tools and strategies that you can use to improve your ranking on search engines and drive traffic to your website.

Among all the different search engine optimization (SEO) strategies, writing and submitting articles remains the best strategy. This article outlines the key reasons why articles are the most powerful SEO tool.

1. Article writing is powerful in SEO because it allows you to use many keywords and phrases that apply to your niche. If you know all your essential keywords, you can use them in your articles. The articles you distribute that have your keywords will get picked up by search engines such that when people surfing the internet type in these keywords, your website comes up. You can rank high on search engines for all your keywords through the articles that you write and distribute on the internet.

2. Article writing brings life long results in SEO. All the articles that you write are stored and archived on the directories in which they are published. This means that all your articles can be read by anyone and can still drive traffic to your website. Unlike other tools of driving traffic to your website, articles bring long term results.

3. Articles create many back links to your website, which improves your website popularity rank and ultimately drives large volume of traffic to your website. If you write high quality articles, your articles will get published by many websites and e-zines, hence increasing back links to your website. Having many links pointing back to your website is important as it improves the position of your website on search engines.

4. Articles are an affordable SEO tool. Writing and submitting articles is not expensive. You can write your own articles or you can hire a ghostwriter. You can manually submit your articles or you can use some software to automatically submit your article to many directories. Generally, use of articles to improve your position on search engines is not expensive and anyone can afford it.

Writing and submitting articles is clearly the best strategy for improving the ranking of your website on search engines. If you want to succeed in SEO, it is important that you write and submit more articles.

Learn more about Article Marketing

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It is great that you have your blog up and running. You have carefully researched what you are going to be writing about and in general, what you are promoting or selling. You have taken the time to even modify your background pages to where they are most attractive and appealing.
Next up is getting links out on the Internet that are ranked high enough for people to visit. When a person does a search for a particular product or service on Google, the links show up in the order of popularity or page rank.The more visitors you get through your links the more money you will make.

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