Have you ever considered the opportunity that exists to generate more revenue for yourself by helping local businesses develop a better online presence? Believe it or not, this is an opportunity that has now become red-hot. The reason why is because more and more local businesses are starting to realize that it is very important for them to develop a strong web presence. It’s simply not enough to rely on traditional advertising mechanisms. The really big question for you is how to reach these local businesses.
One idea is to contact your local Chamber of Commerce. Explain that you would like to provide a free seminar to all of their members in which you will provide them with some exceptionally useful tips for helping them get more business from the Internet. The purpose of the seminar is to generally provide people with useful information and to also demonstrate your expertise and knowledge about the subject. It is also a fantastic opportunity to generate leads and to cultivate small business customers in your local community.
You might wonder why a local small business wouldn’t simply choose to pursue doing this by themselves. After all, if they attended the seminar that you provided, wouldn’t they theoretically have all the information that they need to do what you are describing? While this may theoretically be accurate, the reality is that very few people have the technical capability, patience, time, or true desire to really become an expert in yet another area above and beyond what they are already responsible for dealing with.
The secret to developing a successful local clientele is to make yourself available to talk to people about whatever their problems might happen to be. You need to rid yourself of the mentality that you will only share your best information once somebody has given you money. In fact, you should share your best information openly with everybody who you encounter. This will not only create a perception of what an expert you really are, but it will also lead people to believe that there is a lot more fantastic information that you must know about. The bottom line is this — if you’re seeking SEO clients, the next stop is the Chamber of Commerce.






